Kurtis Martin
Copywriter

Jingle Balls

Testicular cancer is the most common cancer amongst young men in Canada. It also happens to be one of the most curable.  So why does it still claim lives?

Clearly, men were in need of a reminder to roll up their sleeves and pull down their pants a little more often. So this holiday season, we at Innocean created Jingle Balls — the annual reminder for men to check for signs of testicular cancer.

To start, we handed out pairs to people on the streets of Toronto then we directed further traffic to Jingleballs.ca, where we introduced them to the product before giving them a chance to order a pair of their own – with a variety ‘tones’ to choose from. There, they’d also find testimonials, a ‘quality control’ demonstration and a way to find out more about Testicular Cancer Canada.

Now, every year you hang up your jingle balls, you’ll be reminded to take the same steps to ensure you’re cancer free.

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